The Relationship Layer for Banking
Turn your banking app into an everyday customer relationship.
EQVI is a white-label relationship layer that brings personalized lifestyle services, relevant banking offers and partner-funded rewards into the bank's existing digital experience
- Increase engagement
- Improve product conversion
- Create partner-funded revenue
Ecosystem Showcase
EXPLORE EQVI THROUGH A FASHION USE CASE
One example of how EQVI turns everyday customer lifestyle choices and needs into deeper, value-adding banking relationships and personalized loyalty networks.
Watch the Journey
Watch the Journey
ENGAGEMENT & PERSONALIZATION
A need becomes a plan.
EQVI turns a customer’s initial interest into a clear, achievable goal through a short, adaptive dialogue.
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Identifies what the customer wants to achieve
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Adapts each question to previous responses
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Uses only the information needed
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Connects the goal to a relevant banking solution
See a Need Become a Plan
THE INTELLIGENCE BEHIND EQVI
How EQVI Works
EQVI combines human expertise and AI to understand each customer in context — connecting goals, preferences, behaviors and everyday needs across different areas of life. As one area changes, EQVI understands how it may influence others, continuously adapting recommendations to the person’s evolving context.
Personalization
Data Transparency and Control
Transparency, consent and data controls are built into the experience.
Users can clearly see:
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what data is collected and why;
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how it is used and what they have consented to;
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how to change consent, access, correct, or delete their data.
Your Bank
Data & Privacy
You are in control of your data
Wardrobe data
For personal recommendations
Purchase history
For budget and preferences
Marketing offers
Optional
Users understand not only the benefits of personalization, but also the rules governing the use of their information — while retaining control over their data.
The result
More than90%
Personalization completion rate
of users who start the process complete it.
Merchant network
Products Organized Around Individual Needs
From individual products to complete personalized solutions.
3,000+
Merchants
EQVI combines products across merchants into complete solutions tailored to each customer’s goals, preferences, and budget — from outfits to meals.
Merchant availability, categories, geographic coverage, and integration models are defined for each market and banking pilot.
RETENTION
A goal creates reasons to return.
EQVI brings customers back when their plan moves forward — from new relevant products to purchase and post-purchase support.
EQVI gives customers a reason to return by keeping them connected to an ongoing goal. As their needs, preferences and progress evolve, the experience evolves with them — bringing relevant recommendations, banking products and services into the journey at the right moment, from planning and purchase through to post-purchase support and the next goal.
See a Goal Bring Them Back
VALUE FOR THE BANK
Banking products become part of the customer journey
EQVI helps the bank offer the right product in the context of a specific need — at the moment when it genuinely helps the customer move toward the desired outcome.
FASHION
CUSTOMER GOAL — UPDATE THE WINTER WARDROBE
A dedicated savings account is opened
€400 saved through regular transfers, cashback and card round-ups
€540 purchase paid with the bank’s card
The bank earns commission revenue from the merchant purchase
€140 financed through BNPL
Engagement continues beyond the purchase
FOOD
CUSTOMER GOAL — MANAGE FAMILY FOOD SPENDING WITHIN BUDGET
Everyday food purchases become a recurring card-use scenario
Purchases are paid with the bank's card
Cashback and partner offers are applied to relevant purchases
The bank earns commission revenue from partner purchases
The bank helps the customer optimize spending while keeping purchases within its ecosystem
Engagement repeats every week
TRAVEL & ENTERTAINMENT
CUSTOMER GOAL — PLAN AND PAY FOR A FAMILY HOLIDAY
A dedicated travel savings goal is created
Regular transfers help build the travel budget
Flights, hotels and activities are paid with the bank’s card
The bank earns commission revenue from partner bookings
Additional costs can be financed through BNPL or credit
Travel insurance is offered at the relevant moment
Engagement continues during and after the trip
PROFESSIONAL DEVELOPMENT & LEARNING
CUSTOMER GOAL — INVEST IN PROFESSIONAL DEVELOPMENT
A dedicated savings goal is created for learning
Regular transfers build the required budget
The course is paid with the bank’s card
The bank earns commission revenue from education partners
The remaining cost can be financed through BNPL or credit
The next professional goal creates a new engagement cycle
EVERYDAY LIFE CREATES CONTINUOUS OPPORTUNITIES
Food, style, travel, home, family, personal development and entertainment — each area creates new customer needs, new moments to engage, and new opportunities for the bank to provide relevant products and generate revenue.
STAKEHOLDER VALUE
Built for every banking team
Explore how EQVI supports different banking teams — from loyalty and digital engagement to strategy, retail banking and security.
Personalized card engagement
Relevant lifestyle and partner experiences connected to cardholder needs.
Contextual loyalty opportunities
Relevant offers and rewards based on customer context.
Everyday engagement
Create more reasons for customers to return to the banking app.
Partner-funded rewards
Connect loyalty experiences with partner-funded economics.
Increase digital engagement
Create more reasons for customers to return to the banking app through relevant everyday experiences.
Contextual customer experiences
Connect customer needs with relevant content, recommendations and financial actions.
Repeat usage & retention
Turn everyday customer needs into repeat digital interactions and stronger customer relationships.
Measurable engagement
Track MAU, repeat usage, retention and NPS to measure digital engagement.
Relevant financial offers
Connect everyday customer needs with relevant banking products and offers.
Contextual product conversion
Surface relevant financial offers based on customer context and intent.
Product activation
Turn relevant customer moments into measurable product activation.
Customer needs → financial action
Connect lifestyle needs with relevant financial actions inside the bank's digital experience.
Measurable business outcomes
Connect customer engagement with measurable business outcomes and defined KPIs.
Loyalty economics
Build partner-funded loyalty opportunities that support sustainable customer engagement.
Pilot & validation
Start with one use case, define KPIs and validate the value through a controlled pilot.
Scale with evidence
Measure pilot results independently and scale only after agreed KPIs are validated.
Configurable integration
Integrate EQVI through a configurable API and SDK adapted to the bank's architecture.
Modular rollout
Roll out domains incrementally across the bank's digital channels and use cases.
Security controls
Support access control, audit logs, data minimization and pseudonymous integration.
Bank-native experience
Integrate EQVI into the bank's existing digital experience and architecture.
EQVI does not make credit eligibility, pricing or underwriting decisions.
TRUST & COMPLIANCE
Security, Privacy and Responsible AI
Security, privacy and responsible AI controls designed for banking environments.
Data Minimization
Only data necessary for the relevant use case is used, subject to applicable privacy and retention controls.
Pseudonymous Integration
No directly identifying customer data is required for the core integration. Data is exchanged using pseudonymous identifiers and remains subject to applicable privacy controls.
Customer Control
Customers can manage their preferences and profile through controls provided by the bank.
Regional Hosting
Hosting and data residency can be aligned with applicable bank and regional requirements.
Model Governance
AI models, data handling, training use and decision logging are governed according to defined product and privacy controls.
Clear Decision Boundaries
EQVI generates lifestyle recommendations and contextual signals. The bank retains control over customer targeting, product eligibility, pricing and regulated financial decisions.
INTEGRATION & COMPLIANCE
Designed Around Each Bank
EQVI's integration architecture is configured individually for each bank based on its existing technology stack, customer channels, security requirements and data-governance policies.
Integration options may include APIs, SDKs or other bank-approved deployment methods, with the final architecture defined jointly during the technical discovery phase.
TAILORED ARCHITECTURE
Designed around the bank's existing infrastructure.
FLEXIBLE INTEGRATION
API, SDK or another bank-approved approach.
SECURITY BY DESIGN
Aligned with the bank's security and data-governance requirements.
JOINT TECHNICAL DISCOVERY
The final architecture and deployment model are defined together.
PILOT ROADMAP
A staged path from market validation to bank-wide rollout
01
Discovery
Segment, market, use case, and KPI definition
02
Local validation
Test assumptions in a target geography
03
Employee pilot
30-50 bank employees trial the product
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Limited customer
One segment, 1-2 key domains
05
Measurement
Independent measurement
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Scale
Bank-wide rollout only after KPI confirmation.
Each stage includes a decision gate - the bank may pause or stop at any point.
OUR EXPERIENCE
More than 20 years building digital products
Our team’s experience spans customer engagement, loyalty programmes, payments and everyday services, including projects delivered for leading banks and payment networks.
Mastercard · Citi · Raiffeisen Bank
Société Générale · Intesa Sanpaolo · Swedbank
Selected organisations our team has worked with across previous projects.
20+ years of experience • 10+ years in banking • 30+ financial institutions
20+ years of experience • 10+ years in banking • 30+ financial institutions
Let's build the future of banking together.
Join forward-thinking banks already exploring the next generation of customer relationships.
